the idea factory

Will 2005 be a year of ideas for you?
What stops most people in our organizations from being more innovative (perhaps even you)?

Hi,

The Idea Factory has just released the 2005 Yearly Idea Navigator Guide. This unique idea management tool combines a 2005 calendar with a Navigator Guide that helps you tackle 12 challenges in 2005.

Why is this a useful tool?
The Centre for Creative Leadership looked at this question: what stops people from being innovative? It found two concerns. Most people say that they not being more innovative in their thinking for two reasons:

  1. Their perception of a lack of time as in "no time for innovative thinking"
  2. Their perception of a lack of challenge as in "no need for innovative thinking".
The Idea Factory took on the challenge of creating a tool to help people manage their time to allow just enough time to work on important ideas.


In This Issue

Ideas are Free
Use of Navigator Guides for Conferences Growing
Free Idea Factory Posters
 

Five Golden Rules for Innovative Organizations
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Ideas Are Free

Here's a tip for you - there is a great new book to help those organizations looking to start or enhance their 'suggestion box' programs. OK, I freely admit that most of these programs don't work very well. Based on research from over 300 companies by Dean Schroeder for their book, Ideas Are Free, the key reason is that most programs are not well designed. I met Dean at the annual conference for the Employee Involvement Association. We talked about a variety of our observations and concluded that the vast majority of organizations are only starting to tap the true potential of their staff to contribute their ideas and insights.

Four key findings from Ideas Are Free include:

  1. Ideas must become part of everyday work - not a special events that happens once in a while.
  2. Focus on the small ideas and leave the big ideas for others - all staff can find many small ideas that truly make a difference.
  3. Draw attention to what is important - to ask for "ideas" is not enough. Top managers must focus people on issues that are important.
  4. Recognition is more important than rewards.

At the conference, the US Army was recognised for its efforts to promote ideas.

The Ideas are Free book is well worth the investment if you want to watch your suggestion programs get greater results.

Check out a sample of the book Ideas are Free…


Use of Navigator Guides for Conferences Growing

In 2004, the range of conferences using the Conferences Navigator Guides has grown. Here is the growing list of conference organizers who used our Navigator Guides: the BC Credit Union, University of Saskatchewan, Business Professional Women Association, and the Canadian Society for Training and Development. The most recent conference to use our Navigator Guides? The CSTD Knowledge Exchange Conference, 2004. [CSTD is a not-for-profit, professional association for workplace learning and performance practitioners]

In 2003, the CSTD used the navigator guides and then followed up with some post conference research to ask about its value to the participants. Did it work? Yes! The CSTD found:

  1. Over 90% of participants found it very or somewhat useful for the event.
  2. Over 55% said that they would definitely use their Navigator after the conference.
  3. Another 31% said that they would likely use their Navigator after the conference.

In the next couple of weeks, CSTD will again research it members after its November conference. Let's hope that even more people say that they will continue to use their notes, insights and ideas after the event.

Perhaps one of the most meaningful experiences was the use of the Guides at the Hospice Association of Ontario. The audience was not a typical business audience. It was a cross section of nurses, administrators, and volunteers of Ontario's hospices. Did the navigator guide's ideas make an impact? Absolutely, according to the many comments I was given. People understand the need to make hospices a great experience for people in the final part of their lives. To do so requires many new ideas. This was a rewarding experience.


Free Idea Factory Posters

Many people have taken advantage of this free offer to download this "Banned Creativity Killers" poster. It is a PDF file that can be printed using your colour printer (11x17 if your system supports this). Download Your Free Poster Now!

Five Golden Rules for Innovative Organizations

Golden Rules are like a personal or company philosophy. No amount of research can prove or disprove them - you simply believe them. Here are the Golden Rules for innovation from The Idea Factory.
  1. Listen To People
    Listen to people when they comment, criticize, offer suggestions or ask questions. Respond positively.

    There is a belief that for every customer who complains, another nine stay silent. Don't silence the one who speaks. The same applies for staff who offer you ideas; even bad ones. Listen to them, understand their concerns. Don't be patronizing or defensive. Many opportunities have been lost with comments such as, "what's wrong with the way we do it here?" They may be right and you may be wrong!

  2. Seek Out Ideas People
    Seek out employees, suppliers, customers and others who are ideas people.

    Develop networks of people who can contribute a number of perspectives. Look for enthusiastic people. Employees or customers who challenge the status quo are not the enemy they are your allies. read more

navigator guides workshops
about Ed Bernacki
 

THE MORE THINGS CHANGE...
THE MORE THEY STAY THE SAME
"We trained hard... but it seemed that every time we were beginning to form up into teams we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing; and what a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralization."

Petronius Arbiter 210 BC

The Idea Factory has too many ideas and needs help!
We’re looking for someone to help manage our growth and put some structure into the business. The role of GM / Business Development Manager of this training and conference will help to develop the numerous opportunities at hand. If you want to help expand the success of The Idea Factory’s leading edge products and services in Canada and internationally, email and tell me how you can help! Ed Bernacki info@wowgreatidea.com


   
Product focus -
2005 Yearly Idea Navigator Guide
The Idea Factory decided to tackle the two reasons people give that hinder their innovative thinking:

1. Their perception of a lack of time.
2. Their perception of a lack of challenge in the workplace.


The Idea - prompt people to stop managing their time and to start "managing their ideas over time" to solve important challenges. This subtle difference made an impact. A type of navigator was created; a cross between a calendar and guide for managing ideas. Over 2000 copies of the 2004 guide were sold.

In 2005 the concept will be revised. In volumes of 500 or more, they can be customized and branded to your organization. For information, email info@wowgreatidea.com

Click here to download the Navigator Guide order form

The Idea Factory Downunder
In May 2004, Jeff Sussman a successful expert in knowledge management in Melbourne approached the Idea Factory about the use of its services in Australia. This led to establishment of the Idea Factory Australia.

Ed Bernacki helped to launch the business with a series of meetings to discuss the skills needed for people and organizations to develop their capacity to innovate. It was worthy to note that Aussie organizations face the same challenges as those in Canada. People are being asked to do more and do it faster. The only way to tackle this is to learn new skills and perspectives to manage ideas in more effective ways and to shape a climate within our organizations that is open to new ideas. These skills are crucial for solving our challenges more effectively, and in ways that affect the bottom-line.

Ed Bernacki will next be in Australia in March 2005 to work with several organizations. Jeff Sussman can be reached at info@ideafactory.com.au

The Idea Factory
For information on an introductory one-day workshop Wow! That's a Great Idea! contact Ed Bernacki
613 263 0046 or email
info@wowgreatidea.com

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