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Lots of Navigators!
Many people learned of the Navigator Guides at the Great Ideas conference. Some associations have already used the navigator guides. In a few cases they were customized in terms of a branding on the covers plus special insert pages to reflect the content of the conference.
Here is a follow up from Jennifer Miller from the Clinical Laboratory Management Association:
Hi Ed
As far as I could tell, all of the attendees who received the guides loved them.
The track that we used them for was a big success, and we will definitely be continuing it for next year.
I anticipate that the guides may play a large role in the track as well.
Thanks again for your help in putting this all together -- I know it was last minute, and we appreciate you being
so flexible in your turnaround times.
Best Regards,
Jennifer Miller
Others to use the navigator guides after the Great Ideas conferences include the National Truck Stop Owners Association, Professionals in Human Resources Association and the National Corn Growers Association. Government Executive is also providing 1000 for its Excellence in Government event in July. A range of other associations have also expressed interest.
The Human Resource Institute of New Zealand also reordered Conference Navigator Guides for its 2006 event. This is the fifth year that it has used Navigator Guides.
‘Conference insurance’ for
your event
Grant Forsyth, the Executive Director of the Telecommunication Users Association of New Zealand looked at the benefit of the Conference Navigator Guides and said,
“This is the closest concept I have seen to ‘conference insurance’. There is very little that I can invest in that will help people get more value from our conference.”
ASAE Research found that 89 percent of the participants at the Great Ideas Conference will keep their Navigator Guides for future reference.
More from the Idea Factory
You can find more information about presentations, workshops and navigator guide by downloading and of these PDF files:
Idea Factory Keynotes and Workshops (pdf)
Background on Navigator Guides (pdf)
Seven Rules For More Innovative Conferences (pdf)
The Idea Factory
For information on an introductory one-day workshop Wow! That's a Great Idea! contact Ed Bernacki
613 263 0046 or email
info@wowgreatidea.com |
Lots of organizations say innovation is important. You can often see the word in their vision or mission statements. 
I was shocked when I read this and wondered if the real problem is that managers can’t manage people who don’t think like they do. I emailed the magazine editor who then asked me to write an article on my comment. Here is a short version of that article. This also is the basis of a keynote speech and conference workshop I provide. 
Several participants at the Great Ideas conference have already contacted the Idea Factory to supply Conference Navigator Guides for their events. I greatly appreciate the interest. Here are some considerations if you’re interested in using the navigator guide concept for your events: 
You will remember the impressive opening session by Frans Johansson with his message of finding ideas when different worlds collide. I found the notion of the explosion of creativity when the Medici banking family in Florence funded creators from many different disciplines to come together to debate, discuss, and discover new ideas fascinating.
